Pekela Riley is recognized around the world as one of the pioneers to the Natural Hair Movement. She is the owner of Salon PK and Cofounder of Global Artistry Council. Pekela's styles have topped the shoulders of many celebrities and her work has been featured in many notable editorial magazines, brand campaigns and packaging. She is founder of True and Pure Texture Natural extensions, she is also a Pro Team Member and Diversity Strategist with Ulta Beauty.